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The Molson Coors brand created a commercial you can only see when you're asleep.

Coors Light is looking to make a big impression — in your dreams. The Molson Coors brand wasn’t able to air an in-game Super Bowl ad for competitive reasons (Anheuser Busch InBev has exclusivity to the game for the alcohol category), but it created a commercial worthy of the big game anyway. Coors Light teamed up with DDB and dream expert Dr. Deirdre Barrett to create a "targeted dream incubation" film that uses scientific stimuli to induce "the most refreshing dream you'll have all year." Dr. Barrett and the visual artists who created the video explain the process in this behind-the-scenes teaser. The clip also shows real people who experience the dream after watching the video. Creepy or cool? You be the judge.