��������pk10

Coors Banquet, founded 140 years ago, is moving its focus away from the attributes of its beer to highlight the brand’s spirit in the new "Carry the West" campaign. 72andSunny worked with Coors Banquet on the initiative, which kicked off on April 23 and airs nationally and online. The 30-second spot celebrates the freedom of the West with cowboys and horses out on the open range. Photographer Jim Krantz, who is known for his photos of the American West, also worked on the campaign.