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LISA CAMPBELL

June 11, 1998

How long?

1 minute

Cooler Newcastle Brown

Scottish Courage has introduced thermochromatic labels on its Newcastle Brown Ale brand. The labels are designed with special heat-sensitive ink which changes colour when the bottle is chilled to the recommended serving temperature.

Scottish Courage has introduced thermochromatic labels on its

Newcastle Brown Ale brand. The labels are designed with special

heat-sensitive ink which changes colour when the bottle is chilled to

the recommended serving temperature.

Topics

Marketing

Branding

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