Credits
Chief creative officer
Creative director
Concept
Creative tech
Creative tech
Converse "All wah" by Critical Mass
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Advertiser
Converse -
Agency
Critical Mass
Converse and digital experience design agency Critical Mass present the first Chuck Taylor shoe with a built-in guitar wah pedal.
In the campaign, J Mascis of Dinosaur Jr tries out the shoe, which uses Bluetooth to connect to a wah box.
