The direct mail sector staged a recovery in the last quarter of 2005, reporting a rise in both volume and expenditure, compared to figures in the first three quarters of last year, according to the Direct Mail Information Service (DMIS).
Surprisingly, some of those sectors that had reduced their direct mail volumes in the first three quarters of 2005 increased volumes in the last quarter. Home shopping, for example, which had cut usage in each of the first three quarters, topped the list of direct mail users, accounting for a 13.8 per cent share of all direct mail sent in that period. Charities came second, accounting for a 12.1 per cent share, whilst the retail sector took an 11.1 per cent share of all direct mail sent.
The social class figures for the period reveal that 32 per cent of DEs received direct mail, compared with 18.6 per cent of C2s, 28.4 per cent of C1s and 21.1 per cent of ABs.
This month's survey uses information from the Direct Mail Information Service, www.dmis.co.uk.
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