Consumer confidence slumps after Brexit vote, data shows

UK consumer confidence has plummeted since the EU referendum and is now at its lowest level for three years, the latest data from YouGov's consumer confidence index confirms.

The Brexit vote has led to concerns the UK could enter a recession later this year
The Brexit vote has led to concerns the UK could enter a recession later this year

The index, which is based on answers to eight questions on job security, business activity, house values and household finances, has fallen 4.7 points in the last month to 106.6 – the lowest since July 2013, when it was at 105.8. The drop is the joint highest one-month decrease in the last six years.

The figures, from YouGov and the Centre for Economics and Business Research, show that seven of the eight measures used to create the index have fallen since June, with only expectations of job security over the next 12 months showing a rise.

Two areas have suffered especially significant drops: people’s expectations for their household finances and property prices over the coming year.

Cebr director Scott Corfe said: "The Brexit vote has had a very real impact on consumers and the effects of this could start to be felt in the real economy in the next couple of months. The sharp drop in household financial expectations over the next 12 months point to a contraction of consumer spending that could have a notable knock-on effect in retail spending.

"However, the bigger issue could be house values. If homeowners’ fears over their property prices are realised then there could be a very serious impact to both the housing sector and the economy in general."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content