Confused.com has stepped away from Brexit-based content in its latest campaign, which focuses on relatable everyday confusions.
Created by Karmarama, 鈥淚鈥檓 Confused.com鈥 features聽Being Human actress Rhiannon Harper-Rafferty as she narrates an awkward encounter between two overly polite pedestrians.
The pair step from side to side as they try, unsuccessfully, to walk past each other, prompting Harper-Rafferty to declare: 鈥淭his world is full of little confusion, but I鈥檓 not confused 鈥 I鈥檓 Confused.com.鈥
The TV ad launches today (21 September) alongside radio, out of home, press and digital activity.
It was made by聽Matthew Lancod and Robert Amstell, and directed by Fredrik Bond through Sonny London. PHD handled media planning and buying.聽
The campaign follows 2018鈥檚 鈥Confusion to clarity鈥, in which actor Timothy Murphy was shown driving through a busy city landscape in a blue Mercedes. It was Karmarama鈥檚 first spot for the brand after聽winning its 拢40m creative account.
Murphy returned in 2019 for 鈥The year of confusion鈥, which touched on sore points such as Brexit and climate change through references to ballot boxes and drones.
鈥淧eople don鈥檛 need reminding of how confusing the world is in light of everything that鈥檚 going on at the moment,鈥 Samuel Day, chief marketing officer of Confused.com said.
鈥淭his is why we have moved away from broad cultural observations relating to Brexit and sustainability and developed our narrative around relatable everyday confusions that allow us to introduce some wry humour."
.jpg)
.jpg)