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You're nothing in the insurance-comparison game without a famous advertising mascot.

Gio Compario and the meerkats are at the top of the hierarchy, of course. But sitting just below them is Brian the robot, who has been appearing in Confused.com’s ads for two years now. The new spot, created by Publicis London, takes the campaign up a notch by animating Brian and having him dance to The Sugarhill Gang’s Apache (Jump On It). It was created by Matt Anderson and Steve Nicholls, and directed by Michael Gracey through Partizan.