The show has partnered with the association to deliver daily content for its corporate visitors.
Confex event manager, James Samuel, said he was "thrilled" about the deal: "This is great news for both our corporate and association buyers who look to International Confex for the very best education they can get, whilst having the opportunity to meet and network with top products and services on the exhibition floor."
The PCMA recently held its inaugural Global Corporate Summit in Scotland, bringing together event planners from around the world representing the likes of Nike, McDonald’s, Microsoft and Cisco.
Sherrif Karamat, chief operating officer of PCMA, said: "The UK is an important market for our association and, following the success of the Global Corporate Summit, it’s clear there is a desire and need for PCMA’s tools, resources and education in the UK. International Confex is the perfect forum for us to engage with this important audience."
Further details of the show’s association day programme and a new agency programme will be released in the coming months.
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