Conduit doubles records in enhanced fleet database

LONDON - Conduit is set to double the number of records in its Enhanced Fleet Database to 20,000 as it enhances its file, allowing marketers greater freedom to tailor campaigns.

The additional data will make the EFD one of the largest files in the market, according to Conduit.

It includes details of manufacturers of cars on fleet, fleet finance policy, next intended purchase date, and rental and leasing company details. Also included is data on fuel card information, actual fleet size by cars, vans and HGV and user chooser policy details.

Mike Pulvertaft, sales director at Conduit, said: "This new enhanced database give marketers and sales teams an additional 10,000 pre-qualified leads and offers a real advantage when compared to the vast majority of other fleet datasets, which are based hugely on modelled data.

He added: "With the EFD, marketers and sales teams can tailor their campaign effort, with bespoke timing, messages and offers, according to the current competitor company package, to increase profitability of sales success knowing they are speaking to individuals that control the budget."

The EFD provides pre-qualified leads that support sales for car manufacturers, leasing companies, daily rental companies, vehicle tracking companies, fuel card companies, handsfree technology companies, breakdown and recovery companies, car dealerships, car insurance companies, windscreen companies, car auctioneers and general motoring services.

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