Conde Nast contract division joins forces with over-50s brand

Conde Nast is launching a monthly title aimed at the over-50s, called 2 Magazine.

The magazine is the result of a partnership between Conde Nast's contract publishing division and the South African over-50s brand Second-lifestyle, owned by the entrepreneur Ken Burgess.

The magazine's launch in September will be the brand's UK debut.

Priced at 拢3.95, the title will have an initial print run of 100,000 and will cover areas including health, travel and property. If it is a success in the UK, then it is likely to be rolled out worldwide.

2 Magazine will compete against titles such as Saga and Emap Esprit's 50-plus title, Yours.

The magazine is the first in a series of planned initiatives from Secondlifestyle, including an internet radio station, 2 radio, set to launch in 2005.

Burgess, the chairman of Secondlifestyle, said: "The significance and recognition that 50 is the new 21 is really taking hold. There is no disputing the facts: we are the richest, best educated, healthiest and most long-lived generation ever seen."

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content