Conde Nast contract arm to publish title for Mandarin Hotels

Conde Nast Contract Publishing is to launch a lifestyle magazine for Mandarin Oriental Hotel Group.

The publisher has created a magazine called MO on behalf of Mandarin Oriental, which will launch in April.

MO will aim to reflect the hotel group's mixture of oriental luxury and style. Its launch coincides with the New York hotel's opening.

Conde Nast has ad teams in place for MO in London, New York and Hong Kong. The magazine will appear quarterly and be distributed around hotel rooms worldwide and to a database of individuals.

The title's editor is Zoe Manzi and its editor-in-chief is Darius Sanai.

Susan Douglas, Conde Nast's president of new business, said: "Mandarin Oriental's hotels are among the most stylish and beautiful in the world. They deserve the most beautiful, stylish title."

Conde Nast also publishes magazines on behalf of House of Fraser, HSBC and Savoy Group.

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