The horse racing group, which manages and operates 14 courses including Aintree, Epsom and Cheltenham, saw an 8% rise in sales to £138m for 2010 despite weather-related cancellations.
Revenues from non-racing events were up 20% on 2009 to £21.4m.
This was achieved through the "improved marketing" and "promotion of facilities for conferences, events and exhibitions" at racecourse venues say officials, as well as other on-course activities such as the equestrian centre at Aintree, golf and karting.
Last year the Jockey Club staged 23 pop concerts after race meetings featuring artists such as Madness, Simply Red and Razorlight, selling more than 250,000 tickets.
This year it plans to increase the number to 31, already having booked acts including Tom Jones, Scissor Sisters and Boyzone.
The Club has invested £145m in new facilities and upgrades to maintain and improve standards to both racing and non-racing facilities over the past seven years.
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