Concerto's entertainment arm Full Circle launches St David's Shopping Centre

St David's Shopping Centre in Cardiff brought in Full Circle last week (22 Oct) to create its opening ceremony in front of 250,000 shoppers.

St David's Shopping Centre tursn to Concerto agencies for launch
St David's Shopping Centre tursn to Concerto agencies for launch

The centre put on aerial fashion shows from John Lewis, Marks and Spencer and Debenhams, as well as distributing 10,000 "key"s around the city before the event to drive footfall to the centre.

Full Circle, who brought in Cirque Bijou, have now working on more than 15 shopping centre launches, including Bullring Birmingham, Highcross Leicester, Belfast Victoria Square, Liverpool One and consultancy on Westfield London.

‘It was important for us that we created a show than engaged with the shoppers of Cardiff from day one, St David's is a fashion destination so the brands and their offering has been our main focus whilst creating our unique fashion concepts," said Full Circle creative director Simeon Aldred.

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