Adidas-owned golf brand TaylorMade is launching its new club, Rescue Dual, with an integrated pan-European push.
The "Where's The Challenge?" campaign, through Intelligent Marketing, kicks off with POP in golfing stores across Europe from July.
This will be joined by advertising, advertorials and prize draw competitions running in the August and September issues of the golfing press. Ten clubs are up for grabs through each title, and consumers have to answer a golf question to enter.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
