Comparethemarket.com 'retirement home' by VCCP
-
Advertiser
Comparethemarket.com -
Agency
VCCP -
Sector
Financial services and Media / Entertainment Brands
Comparethemarket.com has launched an ad to direct consumers to its new 'digital meerkat village' meerkovo.com.
The site offers a quiz and news with plans to introduce games, meerkats and interactive features.
The ad introduces two new meerkat characters, Igor and Grigor residents of the Silver Tail retirement home.
