Compacts pose ABC threat to Telegraph and Guardian

LONDON - The Independent and The Times are leading the rise of the quality newspapers, buoyed by their compact editions, at the expense of The Daily Telegraph and The Guardian.

Compacts pose ABC threat to Telegraph and Guardian

The Independent surged ahead in January putting on 4.65% to 248,876, making it the star performer of the national broadsheets. The Times is also benefitting from its decision to introduce a compact edition as it posted a 3.83% increase to 660,713 for January, its biggest circulation figure over the last six months.

In the last six-month period, the Telegraph and The Guardian posted their highest circulation figures in September, a month before the launch of the compact Indy, at 934,341 and 395,304 respectively and have continued to post lower results since then.

The Telegraph was up just 0.35% to 914,981 and sales are down 5.4% year on year, although year-on-year the worst performer is still The Times, down 7.02%.

Sales of The Guardian, which has strenuously denied it has a tabloid or "lite" version of its paper ready to roll, were up 2.16% to 383,157, down 3.84% year on year.

Among the broadsheet dailies The Financial Times is the only casualty this month -- its circulation fell 5.6% to 422,543.

The Independent on Sunday was marginally up 0.1% on December to 206,087. There was better news for Guardian Newspapers at The Observer, which was up 3.6% on December at 459,804.

Among the red tops, The Daily Star and its Sunday sister Daily Star Sunday were the best performers. Jordan, who appeared on the ITV1 ratings-winner 'I'm a Celebrity, Get Me Out of Here!' has appeared on numerous covers. The Daily Star was up 8.8% to 901,879 putting it ever closer to the 1m mark. The title's readership is up 15.8% year on year while the Daily Star Sunday was up a whopping 20% to 556,751.

Among the other tabloids there was a steady show. The Sun was up 4% to 3,410,701 and The Mirror was up 1% to 1,919,125.

In the mid market, the Daily Express was up 5.5% to 956,649 and the Sunday Express up 7.81% from December on 930,001. The Daily Mail was up 3.21% to 2,485,210 while its Sunday edition was also up 1.5% to 2,364,156.

The Scottish papers fared well. Scotland on Sunday was up 8.14% to 86,158 while The Business's distribution deal with the Mail on Sunday, which is soon to end, has paid off. It is up 9.2% to 306,683 and up a mammoth 166.56% year on year.

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