Communisis and Equifax set up partnership

LONDON - Print-to-data analysis provider Communisis and credit data company Equifax have established a strategic partnership around marketing data and analytics.

Alistair Blaxhill: executive director at Communisis
Alistair Blaxhill: executive director at Communisis

They are pooling their resources to cover credit, lifestyle, behavioural, transactional and trigger information.

The two companies said they have been working together informally for a number of years and have decided to  as more of their joint clients start to require a fresh approach to targeted marketing.

Alistair Blaxill, executive director at Communisis, said: "The partnership allows us to deliver unparalled levels of data granularity and expertise to our customers, across numerous vertical sectors."

Jim Broom, strategic client director at Equifax, said: "It isn't just about pooling disparate data - the collaboration will bring together a collective team of experts and complimentary skill sets that will keep both companies at the forefront of industry innovation."

Topics