One brand will be named as the lead partner to England’s Commonwealth Games team, ahead of the 2018 event in the Gold Coast, Australia.
The news is being hailed by the organisation as ‘historic’. The chosen sponsor will be provided with activation opportunities as part of the deal, supporting Team England with its programme of activity ahead of, during and after the main event.
CGE has also appointed the Female Sports Group to support its commercial operation and help with the acquisition of brand partners.
Paul Blanchard, chief executive at Commonwealth Games England, said: "Team England at the Commonwealth Games is the best, most relevant and positive sports representation of England. Our team is diverse, inclusive, unique and very successful.
"It is a historic move for CGE to offer a brand the opportunity of being the first Presenting Partner of Team England and Female Sports Group is a key appointment for us. Their experience in delivering commercial supporters to sports organisations is strong and they fully understand the value that a partnership with Team England can bring to a brand."
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