The product, understood to be called Comfort Fast Dry, is expected to launch this summer. Details are under wraps, but the product is the first to market with this technology.
The launch reflects Unilever's drive for product innovation closely aligned to consumer trends, which it has set out in its 'Path to Growth' strategy.
Lever Faberge will hope to widen the gap between its market-leading Comfort brand and Procter & Gamble's Lenor, which holds second place in the market.
The launch will help build on Comfort's market share of 50%, achieved through previous innovations such as Comfort Easy Iron and Comfort Forme, which helps clothes retain their shape during washing.
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