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Saatchi & Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products as a voiceover by Radio One DJ Edith Bowman explains that the world of electricals can be confusing but that Comet trains its staff to help customers out.