Between 1 November 2009 and 8 January 2010 the electricals retailer reported a 3.4% drop in sales across the group. Thierry Falque-Pierrotin, Kesa's chief executive, parent company of Comet, also revealed that profit margins at the UK stores had fallen by 0.5%.
Its last full year financial report showed a decline in from £1.73bn to £1.66bn in the year to April 2009, with retail profits dropping from £44.2m to £10.1m in the same period.
Last week Comet's biggest rival in the UK, DSGi's Currys, saw its underlying sales increase by 8% for the 12 weeks to 9 January, its first rise since autumn 2007.
In a bid to hit back at rivals, , held previously by Saatchi & Saatchi, in October last year. The retailer, which operates more than 250 stores in the UK, approached several agencies to come up with a fresh creative approach.
Saatchi & Saatchi, decided not to repitch in November due to client conflicts arising from its appointment to Asda's advertising business in the same month.
Earlier this month as its first social media agency, following a four-way pitch with undisclosed agencies. The agency's brief involves reputation management and buzz research.
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