Colman's 'Proper Mustard' by Karmarama

Colman's 'Proper Mustard' by Karmarama
Colman's 'Proper Mustard' by Karmarama

Colman's uses a meat-based mock-up of the famous First World War army recruitment poster featuring Lord Kitchener in its new ad campaign.

Colman’s is targeting males to persuade them that its mustard brand is the best accompaniment to meat.