Coke Zero plots citrus variants

Coca-Cola is planning to add lemon and orange variants of its Coke Zero brand.

The drinks, which are expected to launch in the autumn, are the latest in a series of variants across the three core Coca-Cola brands, and part of the company's flavour strategy of introducing limited editions to build interest in the category.

Next month, Coca-Cola is launching a limited-edition orange Coke variant. The 拢2.5m launch activity will form part of the 'Coke side of summer' campaign, intended to drive growth through music and football.

Separately, Coca-Cola is launching a pan-European campaign based around music to promote its partnership with Apple iTunes.

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