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The Coke Zero ad from Cossette Communication Group, Toronto, shows a man falling through the sky with no parachute, showing little concern and sure he is dreaming because his coke bottle unbelievably claims it contains no calories. Sadly, he is told by a nearby parachutist that he is not dreaming, Coke Zero does indeed lack calories and he is in fact hurtling towards the ground. He grabs onto the parachutists leg for support and the spot ends with the tagline 'you are not dreaming. Real Coca-Cola taste, zero calories'.