The appointment was made after a two-way pitch against the incumbent, Soul. Wieden & Kennedy Amsterdam, which has won the international football sponsorship account, did not participate in the pitch.
Mother created the "Real Football League" campaign for Coca-Cola last year as part of its brand advertising for the soft drinks giant. The football sponsorship campaign included ground sponsorship; redesigns of the Coca-Cola logo in the 72 Football League club colours; and a 48-sheet poster campaign announcing the deal and the rebranding of the First, Second and Third Divisions as, respectively, the Coca-Cola Championship and Leagues One and Two.
Mother will now go on to create an above-the-line campaign which will begin with a football-themed TV spot, due to air at the end of March.
The work is separate from the "iconic" brand advertising - a follow-up campaign to last year's "I wish" commercial - which the agency is currently working on in conjunction with Publicis, London; McCann Erickson, Spain; Berlin Cameron/Red Cell, New York; and the German agency Internationale.
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