The University for Industry (UFI) is reviewing the £2m direct
marketing account for learndirect, the government's flagship scheme to
promote lifelong learning.
The business is currently held by Carlson Marketing Group, which was
appointed last year. Carlson will repitch for the business against
Partners Andrews Aldridge, Perspectives Red Cell and Cramm Francis
Woolf.
The pitch will be handled by COI Communications, and has been triggered
by a change in UFI's below-the-line marketing requirements.
Marketing for UFI is overseen by Phil Wade, the former Mars Europe and
Del Monte marketer, who joined the organisation in June.
_1.jpg)
.jpg)
