Duty Stamps are being introduced on licensed spirits as part of the government's bid to cut customs fraud on alcohol. It aims to reduce fraud involving spirits by 50% within three years.
All drinks with an alcohol content of more than 30% will be required to carry a stamp or incorporate it into their labelling. All other alcoholic drinks are exempt.
The campaign will target consumers, wholesalers and retailers to raise awareness of the initiative being spearheaded by HM Revenue & Customs.
Cheetham Bell was appointed following a pitch against HHCL/Red Cell and MCBD that was managed by COI Communications.
Unstamped products will be outlawed from the start of 2007, when it will be an offence to possess, transport or offer them for sale.
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