A total of 45 agencies from across the UK secured a place on the Regional Integrated Agency Framework, which will be managed by COI's Regional Client Account Team (Regional CAT).
The new framework has been created in response to the demands of COI's growing base of regional clients. It will enable them to access agencies with regional insight and experience, while taking advantage of COI's expertise and extensive buying power.
COI evaluated 205 agencies and considered more than 400 case studies during the review. The successful agencies were selected on the basis of their capability to provide a full service across advertising, direct marketing, design/branding, digital and PR.
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