±±¾©Èü³µpk10

The Home Office has picked Ogilvy & Mather to handle an ad campaign

that will warn parents about the dangers of allowing children

unsupervised access to internet chatrooms.

O&M was handed the project without a competitive pitch by COI

Communications because Home Office ministers are understood to be keen

to get the campaign under way as soon as possible.

It is the first time the government has run any advertising on the issue

of internet child protection, and reflects a growing concern about the

vulnerability of children online.

O&M is the COI's standby agency, which it uses when there is not time to

run a full pitch process.

The brief will focus on raising awareness among teenagers and parents of

the issue. It will also highlight sources of support and counselling

available to those who are worried their children may have fallen victim

to online predators.

The work, which is expected to include press ads, will break in

November. O&M refused to comment on the win.