The ad was created by Ogilvy & Mather and shows a Fiesta crashing into various obstacles in the same way the silver balls do in a pinball machine.
Flashing up the words "Another Fiesta Fantasy", the ad finishes with the car emerging unscathed and the endline: "Ford Fiesta. Rock solid. Ford. Designed for living. Engineered to last".
The aim of the campaign is to position Fiesta as a car with character, targeting 25- to 34-year-olds. It breaks next Monday and will be screened on primetime television.
The film was produced by Partizan Midi Minuit with special effects by The Mill. In order to create a natural look the team insisted on using a real car and a real pinball machine, with The Mill compositing the images together.
Senior Flame artist Barnsley worked out that a car was 86 times bigger than a pinball, so every shot was enlarged 86 times when the real car was shot.
"It took a lot of patience and organisation. We had to carefully log and file every shot," Barnsley said.
O&M's Neil Elliott and Mark Hendy wrote and art directed the ad, and media was through MindShare. It was directed by Bardou-Jacquet, who is best known for his work on Wieden & Kennedy London's groundbreaking "cog" ad for Honda that appeared last year.
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