Coffee deal for The Times

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MediaWeek

March 26, 2004

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Coffee deal for The Times

Times Newspapers and Starbucks have signed a partnership that will see the compact edition, the Saturday broadsheet and The Sunday Times on sale in the coffee shop chain, reports James Livesley.

Kicking off on Tuesday 30 March, over 300 Starbucks stores nationwide will stock the editions.

The partnership will be backed by an extensive co-branded marketing campaign, which includes in-store marketing, and a radio and outdoor advertising campaign.

Katie Vanneck, promotions director at Times Newspapers Ltd, said: “There is a natural fit between coffee and newspapers.

“This is a creative marketing partnership that will bring considerable benefits to both parties. TNL is always looking for new routes to market and Starbucks provides us with premium space in Starbucks stores throughout the country.”

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