LONDON - Film distributor Optimum Releasing has hired Cocktail Marketing to create promotional partnerships for the new Woody Allen film, 'Vicky Cristina Barcelona'.
Cocktail will create partnerships designed to attract the film’s target audience of upmarket women aged 18 to 35-years-old. The agency aims to team-up with fashion brands such as Ted Baker or Topshop as well as high-street retailers such as Boots.
Promotions should begin in January ahead of the film’s release in February. Activity may include giveaways for U.K. premiere tickets and trips to the U.S. for the American premiere.
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