Coca-Cola's 'Choose Choice' ad facing Diesel 'copycat' claims

Readers of Marketing have taken to Twitter to point out similarities between Coca-Cola's new 'Choose Choice' campaign and a five-year-old ad by fashion brand Diesel.

Coca-Cola vs Diesel: do you think there is a resemblance between the two campaigns?
Coca-Cola vs Diesel: do you think there is a resemblance between the two campaigns?

According to some industry people, there is a resemblance between Coke's ad, created by Ogilvy Amsterdam, , and Diesel's

Both ads use the same track, 'Honeytrap' by We Have Band and use a bold, text heavy creative. 

The latest campaign for the soft drinks giant is the first time all four variants have been brought under one creative, marking a ". 

In March, it announced a major strategy shake-up that will see all future campaigns featuring each of the four distinct Coca-Cola brands. 

Do you think there is more than a passing resemblance between the campaigns? View the ads below and vote in our poll to have your say.



Neither Coca-Cola or Diesel had responded at the time of writing.


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