Coca-Cola is launching its first Hallowe’en-themed campaign as the
festival becomes increasingly popular in the UK. A television ad by
Publicis is based around the current branding campaign but is
interspersed with Hallowe’en imagery such as pumpkins, ghosts and
witches. ’Hallowe’en is a time of celebrations and parties -
particularly for mothers and children. The new ad, with its emphasis on
fun and mystery, will really bring Hallowe’en alive for consumers,’ said
Coca-Cola & Schweppes marketing director, Dave Pogson.
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