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Coca-Cola's first ad under its one-brand approach continues the drinks giant's tradition of using commercials to promote lofty ideals.

The TV and cinema spot was created by Ogilvy & Mather Amsterdam and features the rapper HT performing What Are You Waiting For?, which he wrote for the brand and talks about taking happiness into your own hands. The ad broke on 1 May. The activity is part of a strategy by Coca-Cola Great Britain to advertise all its products under a single brand position. It was written by Jesse Ridder and Rob Voortman, art directed by Jurriaan van Bokhoven and directed by Arnaud Uyttenhove through Caviar.