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The traditional image of Santa features in Coca-Cola's Christmas television advertising campaign, which begins in the 1930s and celebrates the gift of giving. Created by Mother, the latest ad is directed by Hollywood film director Kerry Conran, director of 'Sky Captain and The World of Tomorrow', which starred Gwyneth Paltrow and Jude Law. "The greatest gift" follows the life of a girl who meets Santa in the 1930s and as she grows older, Santa is right there with her every single Christmas. Each year, Santa gives the girl a gift of Coca-Cola, which inspires her to believe throughout her life. It ends when the girl has become a grown woman and manages to give Santa something in return.