��������pk10

Coca-Cola has launched its first piece of creative work since the coronavirus pandemic took hold.

The ad shows how people across the globe rekindled their love of cooking during lockdown.

"The day the world stopped is the day we found where to go", a narrator remarks as families tuck into a series of home-cooked meals, with Coca-Cola taking pride of place on their dinner tables.

Taking a similar approach to Peroni’s "Walk with us" campaign, the spot notes that people will no longer take the little things for granted as we have "learned to savour the moments that were always there".

Featuring 13 real families from Kiev, Lisbon, London, Mexico City, Mumbai, Orlando and Shanghai, the work was created by Carlos Alija, Laura Sampedro and Dan Shapiro, and directed by Kim Gehrig through Somesuch.

February saw Coca-Cola unveil its latest brand purpose – which focuses on empathy – with a spot featuring Russian Doll’s Natasha Lyonne.