The uniform packaging design is to be implemented across more than 100 juice and juice drink brands available in 145 countries worldwide.
Coke said its share of juices has nearly doubled over the past 10 years.
It has grown its ready-to-drink juice and juice drinks business in the 10 years from 1998 to 2008 at an annual growth rate of 11%.
Reflecting the historic logo and colour scheme of Minute Maid, the leading brand in its juice portfolio, the redesigned packaging brings a unified look and feel to the global juice brand line-up.
The overhaul will start in the US this month, while consumers of other juice brands in The 's family of juice beverages, such as Del Valle, Andina and Cappy, will see the new designs in their local markets through 2010.
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