Coca-Cola reveals which UK cities will get a visit from the Christmas truck

Simon Gwynn November 02, 2017

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Coca-Cola reveals which UK cities will get a visit from the Christmas truck

The Coca-Cola Christmas truck will kick off its 2017 tour in Glasgow on 11 November, before visiting a further 38 towns and cities.

A second truck will start touring in Swansea on 16 November. The tour will finish at Intu Lakeside in Essex on 16 and 17 December.

Last year's truck featured after-dark projects and a social-powered display, where visitors could tweet #HolidaysareComing and see a personalised message appear on the truck.

Last year's Christmas truck tour once again resulted in health experts calling for an end to the annual marketing campaign, prompting The Institute of Promotional Marketing to issued a statement in response to the criticism.