A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for their loved ones
Personalisation is driven by replacing the famous Coke branding on 100m bottles with 150 of the most popular names, ranging from Aaron to Zoe.
Brand: Coca-Cola
Client: Hilary Quinn, brand director for North West Europe and the Nordics
Agency: Leo Burnett
Creatives: Justin Tindall, Mark Franklin and Rob Tenconi
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