LONDON - Coca-Cola looks set to drop its global "Coke side of life" strapline for "open happiness", after trademarking the slogan in the UK earlier this year.
The line could be rolled out as early as next week according to reports in the US, where Coke is developing an ad campaign for the upcoming NFL Super Bowl.
The introduction of the new slog would see the drinks giant replace "The Coke side of life", which it has used since 2006.
Coca-Cola has used numerous taglines over the years, most notably "Can't beat the real thing" and more recently "always Coca-Cola".
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)