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Wieden & Kennedy Amsterdam take us on a journey through a Coke vending machine into a fantasy land in the new spot for the brand. The global campaign, featuring in 199 countries, aims to highlight "happiness in a bottle". It returns to Coke's familiar style of previous iconic 1970s and 80s campaigns such as "the real thing" and "Coke is it". "Happiness factory" is part of the "Coke side of life" campaign and, breaking this month, it will run for 12 weeks.