Bartle Bogle Hegarty has been appointed to the global advertising account for Coca-Cola's Sprite brand following a pitch.
The agency pitched against another Coca-Cola rostered agency, Wieden & Kennedy, which handles the flagship Coke brand. BBH joined the roster when it was awarded the creative assignment on Coca-Cola's Vitaminwater last month.
Sprite's UK sales increased by 6.7% to £56.2m in 2008, according to Nielsen. Its rival 7-Up posted sales of £29.6, an increase of 6.5%.
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