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Cobra has launched an ad campaign by Beattie McGuinness Bungay.

It will be the driving force behind Cobra’s ambition to be a top-ten UK beer brand.

The spot features a train travelling through the Indian landscape. The campaign also features talented people including DJs and a food writer discussing the culture.

It was written and art directed by Julia Martens, and directed by Daniel Wolfe through Somesuch & Co.

As part of BMB's campaign, Cobra has also placed three documentary films directed by George Belfield, on the .

Each film, over which the Guardian had final editorial approval, tells a story of modern India as seen through the eyes of a different Indian protagonist. All three are leaders in their respective cultural fields, a fashion blogger, a food journalist and a pair of young musicians.