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The Co-operative Pharmacy has created its first TV ad, for its hayfever products, and a series of humorous idents for its sponsorship of Five's pollen count report.

The 10-second ad features a bee sneezing while the idents show bees with quirky voices counting pollen in flowers.

The ad will run on Five's US and Fiver stations and the pollen count idents will run three times a day and once a day on the weekends, throughout the summer.