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Co-op's Christmas campaign pays tribute to community groups that have benefitted from the retailer's cause fund.

The ad highlights real people from organisations such as Southport Lifeboats, Leeds Urban Farms and the Glusburn Amateur Drama group to promote the message that buying food at Co-op can do good in local communities. Created by Leo Burnett London, the campaign will run on TV and in cinemas as well as outdoor, press, online, social and in-store executions.