LONDON - The Co-operative is launching a new online and national radio campaign in support of its multi-million pound TV campaign.
Created by Manchester based integrated marketing agency Refinery, the online and radio campaign centres on three of the organisation's major initiatives - Renewable Energy, Fairtrade and Community Projects - to promote its ‘good for everyone' strapline.
Three online video ads, which feature new content and footage from the TV commercial, will run across nearly 20 websites and portals to drive people to the Co-op website. Radio adverts feature John Hannah's voiceover.
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