Morgan, who takes up the newly created position on November 1, will have responsibility for the Co-op brand, as well as creating synergies across the different trading divisions of the supermarket-to-funeral services group. She will also work closely with Co-op Financial Services marketing director, Craig Shannon, on joint projects.
Until now, Co-op's marketing strategy and execution has been handled on a business-by-business basis. Chief executive, Martin Beaumont, said he hoped Morgan would help the company "exploit the latent potential" of the group and give a more strategic marketing direction to the business teams.
Before joining HBOS in May 2003, Morgan worked at Boots for nine years, latterly as the strategic marketing director for its UK businesses. Prior to Boots, she was marketing director for toy company Hasbro, having started her career in product management with Heinz.
"This new role is critical to the successful rejuvenation of our brand and to the delivery of our future growth strategy," Beaumont said.
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