A 'Love British Food Fortnight' roadshow will be touring Britain during the two-week event, which takes place from 17 September to 2 October, to highlight the Co-op’s British sourcing credentials and provide members of the public with the opportunity to meet producers and sample products.
Co-op will also be undertaking research into traditional British food recipes and local specialities as well as hosting in-store activities with colleagues and supporting British online through its website.
Cathryn Higgs, food policy manager at Co-op said: "At Co-op, we are so pleased to be the sponsor of Love British Food and this fortnight feels like the culmination of all the exciting activity and hard work through the year.
"Co-op are very proud of our British credentials from product and ingredient sourcing to our support of British farmers through the Co-op dedicated farming groups, the levels of investment we make into British sourcing and the increasing amount of locally sourced products in our stores. With a store in every single postal area of Britain, we are local to everyone who wants to support and buy British food."
The brand has just concluded its
It also hosted a
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .